ARROUND. World’s First Decentralized Advertising Solution in Augmented Reality

AROUND is a breakthrough communication platform that gives users an attractive personalized world, advertisers-a new advertising channel, AR-developers-a huge market for SOFTWARE and hardware.

Augmented reality is ready to break into our world. AROUND it is a conductor of new technologies, is a mobile application for the mass market, dedicated portal for advertisers, SDK and API platform for developers.

Advertisers get a radical new way of attracting audiences, users discover a new exciting digital environment, AR developers get a huge demand for software and hardware.

AROUND is a complete ecosystem that brings together consumers, advertisers, and AR developers on a single platform. Advertising will never be the same again.

ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world. The platform will release its own token, the ARR, to support all transactions within the platform, with blockchain warranting the intellectual property and privacy rights as well as the commercial interests of all the involved parties.

Augmented reality (AR) is the integration of digital information with the user’s environment in real time. Unlike virtual reality (VR), which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it. While the technology to create an AR experience has been around for a long time, with the term first being coined by Boeing researcher Thomas Caudellin in 1990, there have been many false starts on the path to commercializing the technology. It is not until now, with the release of ARKit for iOS and ARCore for Android, that the technology to reproduce an AR experience for consumers, initially via smartphones, has been made possible. 

ARROUND is a unique decentralized economic and technological infrastructure supporting the augmented reality ecosystem. Throughout each aspect of the platform, blockchain technology is used in order to facilitate the development and sales of goods, services, information and advertising using the principles of a decentralized economy. ARROUND will have the ability to address multiple markets through the application of a single technological platform. Each element of the ARROUND economy relies on blockchain to ensure frictionless interaction between each party, allowing the system as a whole to maximize its potential to become a transparent and trusted resource within the global AR ecosystem. Blockchain is a digital ledger in which transactions are stored and validated by the participants on the network, resulting in a unique transparent and verifiable record without the need for a central authority. Through the use of EC20 smart contracts, ARROUND can solve a number of specific issues associated with social networks, advertising networks, marketplaces and crowd-sourced data. 

 

Official website: https://arround.io/

Whitepaper: https://arround.io/content/file/arround-whitepaper-en.pdf

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